We may not have the power to take the money out of politics, but at Goods Unite Us, we’re committed to empowering individuals to effect change through their daily purchases. We know it’s not enough, but this is one small step toward balancing out the outsized influence of corporations in our political system.
The team at Goods Unite Us has pledged to donate 50% of our profits to like-minded politicians and non-profits. So not only will your goods come from companies that either stay out of politics or agree with your beliefs, but shopping on our site will also help fund the fight for better education, environmental protections, universal healthcare, and strong social programs.
At the end of each year, we will post a list of all politicians and organizations that your dollars support.
What we are:
Our site is about bringing more accountability and transparency to our political process. According to Congress and our Supreme Court, corporations are people. We hope that if enough citizens shop through Goods Unite Us, more corporations will be incentivized to get out of politics or to support the causes that matter to us. We see this as a way to give real people a louder voice.
What we are not:
We are not the police or the government. While we hope the companies on our site will be good corporate citizens, we cannot police their working conditions, sustainability practices, or other practices. We believe that’s the government’s job. And if the right politicians are elected, they will put good, sustainable laws in place and enforce them.
How will we pick our donation recipients?
Over the next few months, we’ll create a nine-member progressive board to decide where this money goes. If you think you or someone you know would be a good candidate for the board, please email us. If we have more candidates than slots, we’ll put it to a vote and let members of our email list choose the board members. This is about your voice, not ours.
We’ll post the names and credentials of the board members on this page once they’ve been chosen. With the exception of our CEO, no stakeholders or employees of Goods Unite Us will serve on the donation board. The board will have full autonomy in deciding how donations are divvied out and will draw up its own procedures and guidelines.
We will always keep you informed by emailing out summaries of our donations and by posting the names of our donation recipients.
Frequently Asked Questions
Affiliating with a large and trusted e-commerce website like Amazon allows us to provide you with a larger selection of brands and products more quickly and easily. Building our own free-standing e-commerce website from scratch would cost tens of millions of dollars which, at this point, is not feasible. And while Amazon’s products themselves are not included on our site, Amazon and its senior employees do give more to progressive candidates and PACs than to conservatives in about a 2/3 to 1/3 margin.
Are all the companies featured on your site progressive?
No. Some certainly are, but others simply have not made any significant political donations at all. This site is about trying to help consumers make sure their everyday purchases don’t help fund conservative causes.
Why are we giving away half of our profits?
The goal of this site isn’t just to incentivize corporate political actions but also to fund the politicians and causes our visitors believe in. To see how we plan to donate our profits, read Our Profits Pledge.
Meet The Team
Abigail Wuest (Founder & CEO)
Abigail is an attorney and a progressive politician in Madison, Wisconsin. She has a B.A. from St. Olaf College and a J.D. from Vermont Law School.
Abigail’s career has spanned numerous levels of the government, including at the local, state and federal levels. She’s worked as a White House intern, as an intern at the U.S. Environmental Protection Agency, in private law practice, and held elected office as a Dane County Board supervisor (which is the county where Madison is located). In her day job, she’s currently a government attorney.
Abigail lives in Madison with her husband Brian Potts (a founder below), her six-year old daughter, Lily, and her two-year old son, Sal.
Brian H. Potts (Founder)
Brian is a business attorney, litigator, entrepreneur and writer. He holds a B.S. in Economics from Centre College, a J.D. from Vermont Law School and an LL.M from U.C. Berkeley.
Brian is a partner in the Madison office of a large national law firm, where he practices in the firm’s energy and environmental law group. As a side project, Brian recently invented a keyboard for lawyers, called the LegalBoard. He is also a regular contributor to Forbes.com.
Judge DiCesaro (Founder)
Judge has 20 years in the internet technology space. He’s delivered solutions for brands such as Siemens, Bayer, Unilever, SC Johnson, and Nintendo. He embraces the ability of innovation and technology to bring people together. He wants knowledge and understanding to prevail in human culture, not fear and ignorance. Judge lives with his wife Emily and two children (Malcolm and Oliver) outside of Boston, Massachusetts.
David Zoppo (Founder)
David Zoppo is an attorney at a large national law firm. He graduated with a B.A. in Political Science from the University of North Carolina at Chapel Hill and a law degree from Vermont Law School. He enjoys hiking, fishing, playing guitar, and spending time with his dogs.
Harris Thompson (Developer)
Harris Thompson is currently a Junior at the University of Wisconsin-Madison pursuing a B.S. in computer science. His websites have been viewed by over ten million people and featured in numerous media publications. He enjoys learning and mentoring, technology, staying up to date with breaking news, and creating software.