We’re Putting an End to Corporate Political Donations

Goods Unite Us was started in 2017 to help consumers more easily align their everyday purchases with their politics. Goods Unite Us is headquartered in Madison, Wisconsin and is non-partisan.

The company’s mission is to empower people to become political consumers and investors so that we can all collectively put an end to corporate political donations.

The U.S. Supreme Court has said that corporations have a constitutional right to political speech. Goods Unite Us allows you to hear what they’re saying and for them to hear you!

It’s Working

Since the November 2024 election, over 2 million people have used the Goods Unite Us apps and website to shop and invest with purpose. The uptick in users has lead dozens of corporations to reach out and engage with us about their political contribution activities. This is how we know it’s working!

Our Data

Our research team hand curates and certifies all of our data. Search for a company or brand, and we’ll show you what percentage the company, its affiliates and its senior management and executives collectively donate to Republicans and Democrats, what percentage comes from the company itself versus its employees, and the top five politicians donated to. We also now cover voting records on issues in our premium IndexAlign product and in the premium version of our apps.

When you look at a brand or company page, you’ll be seeing an aggregate total of the corporate PAC and senior executive contributions over the last three federal election cycles. Right now that means our data covers the 2020, 2022, and 2024 federal election cycles, so we’re including contributions going back to 2018. We also aggregate the data up and down the corporate chain (i.e., we consider the parent company and all subsidiaries). We think this is the best way to define a company’s overall political impact, given the data available.

On each brand and company page, we’ve also given each company our proprietary Campaign Finance Reform score. Each company’s CFR score is calculated on a scale of -100 to +100. The higher the score, the more likely that purchases from the company or brand will lead to meaningful campaign finance reform.

You can read more about our data here and our CFR score here.

The data provided on our free app and website are for individual use only. Commercial use is strictly prohibited without Goods Unite Us’ prior written permission. If you would like to use our data for commercial purposes, please contact us at contact@goodsuniteus.com. If you believe our data is incorrect or you are a corporation that would like to discuss the data we provide, please also reach out.

Accountability and Transparency

Goods Unite Us is about bringing more accountability and transparency to our political process. If enough citizens shop and invest using Goods Unite Us’s data, more corporations will be incentivized to get out of politics or to support the causes that matter to them.

Look up the political giving of brands and companies and start making a difference today!

The Goods Unite Us Team

Abigail Wuest

CEO and Founder

Abigail is an attorney and politician in Madison, Wisconsin. She has a B.A. from St. Olaf College and a J.D. from Vermont Law School. Abigail’s career has spanned numerous levels of the government, including at the local, state and federal levels. She’s worked as a White House intern, as an intern at the U.S. Environmental Protection Agency, in private law practice, and held elected office as a Dane County Board supervisor.

Amy Jo Miller

COO and Founder

Amy Jo Miller is a serial entrepreneur and writer. She holds degrees in business management and international business from the University of Wisconsin Stevens Point. Amy joined Goods Unite Us after 15 years of owning and operating a series of small businesses and startups. Amy has also worked in marketing and advertising for both Lands’ End and Isthmus Publishing.

Brian H. Potts

Founder

Brian is a business attorney, litigator, entrepreneur and writer. He holds a B.S. in Economics from Centre College, a J.D. from Vermont Law School and an LL.M from U.C. Berkeley. Brian is a partner in the Madison office of a large national law firm, where he practices in the energy and environmental law group. Brian is the inventor of LegalBoard, a keyboard for lawyers and is also a regular contributor to Forbes.com.

Lindsey Umberger

Lead Researcher

Lindsey has a B.S. in Math from Tusculum University, where she played collegiate softball. In her spare time she can be found with her new puppy, Evey.

Ian Woods

Head of Institutional Partnerships

Ian has a B.A. in Economics from the University of Georgia and an M.B.A. from Mercer University. He is currently stranded in the Eastern Time Zone.

Matthew Paprocki

Social Media Intern

Matthew is a student studying Economics at the University of Wisconsin-Madison. In his free time, he enjoys keeping up to date with current events and cheering on the Wisconsin sports teams.